Are Open Houses a Good Way to Market a Home?

    Many Realtors will tell you that open houses are a waste of time, but odds are, they’re just lazy. Here’s how we know open houses are still extremely effective.

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    When marketing your home, open houses are still a good idea.

    Many Realtors will tell you open houses are a waste of a time; they say only neighbors come by and nobody actually buys from an open house. The reason they actually tell you this, though, is probably because they’re lazy. A lot of Realtors don’t want to put in the time to put the signs up and sit at an open house.

    On our team, though, open houses are our third-best source for leads when it comes to listing a home for sale. That’s because we do things a bit differently. We don’t just put out a few signs, show up on a Saturday, and hope for the best—we start marketing the open house a full week in advance. We do unique things like sending invites, calling people in the neighborhood, and dropping off fliers. We also run ads on social media channels like Facebook and Instagram. We want to get a lot of exposure in the neighborhood and around the surrounding neighborhoods.

    When it comes to your neighborhood, we’ve found that there are many renters who are interested in purchasing a home there. We also see people in the neighborhood who know people who want to move to your neighborhood. If we can get them to come by, they become part of our sales army to help get you the most money possible for your house. The more your home sells for, the more their home is worth.

    If you have any questions or you’re curious about other outside-the-box marketing strategies that we use to successfully sell a home, feel free to give me a call or send me an email anytime. I’d love to speak with you!

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    Our agents write often to give you the latest insights on owning a home or property in the San Diego area.